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branding and logo design

Building trust and confidence for your company, a strong logo design forms the very centre of your new corporate identity.
As a freelancer designer specialist, I provide original, memorable logo designs for the growth of a successful brand.

  • 1. Do not use more than three colors.
  • 2. Get rid of everything that is not absolutely necessary.
  • 3. Type must be readable.
  • 4. The logo must be recognizable.
  • 5. Create a unique shape or layout for the logo.
  • 6. Completely ignore what your parents and/or family think about the design.
  • 7. Confirm that the logo looks appealing to more than just three (3) individuals.
  • 8. Do not combine elements from popular logos and claim it as original work.
  • 9. Do not use clipart under any circumstances.
  • 10. The logo should look good in black and white.
  • 11. Make sure that the logo is recognizable when inverted.
  • 12. Make sure that the logo is recognizable when resized.
  • 13. If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
  • 14. Avoid recent logo design trends. Instead, make the logo look timeless.
  • 15. Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light explosions).
  • 16. Fit the logo into a square layout if possible, avoid strange layouts.
  • 17. Avoid complex details.
  • 18. Consider the different places and ways that the logo will be presented.
  • 19. Invoke feelings of being bold and confident, never dull and weak.
  • 20. Realize that you will not create a perfect logo.
  • 21. Use sharp lines for sharp businesses, smooth lines for smooth businesses.
  • 22. The logo must have some connection to what it is representing.
  • 23. A photo does not make a logo.
  • 24. You must surprise customers with presentation.
  • 25. Do not use more than two fonts.
  • 26. Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
  • 27. Always choose function over creativity.
  • 28. If the brand name is memorable, the brand name should be the logo.
  • 29. The logo should be recognizable when mirrored.
  • 30. Everyone should like the logo design, not just the business that will use it.
  • 31. Create variations. The more variations, the more likely you are to get it right.
  • 32. The logo must look harmonious across multiple platforms.
  • 33. The logo must be easy to describe.
  • 34. Sketch out ideas using paper and pencil before working on a computer.
  • 35. Keep the design simple.
  • 36. The logo should not be noisy.
  • 37. Avoid bright, neon colors and dark, dull colors.
  • 38. The logo must not break any of the above rules.

Remmember that at the end there is no perfect logo, and every client has his own philosophy, culture, and vision. One client is searching for luxury & beauty, other for practical and economic result, other for certain or specific idea ....etc. The designer rule is to understand the client goal, then trying to reach it with the simplest, and effective possible way.

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