Bilingual logo and brand identity for Erabco, a construction and heavy equipment company. The mark folds an excavator bucket, with its teeth, into a check mark: the promise of quality in one symbol. Bold yellow and red, applied to business cards, letterhead, brochure and catalog.

إيرابكو: تصميم اللوجو والهوية
لوجو وهوية عربي وإنجليزي لشركة إيرابكو للمقاولات والمعدات الثقيلة. الرمز بيجمع كباش الحفار بأسنانه مع علامة صح، يعني وعد بالجودة في رمز واحد. أصفر وأحمر قويين، ومطبّق على الكروت والليترهيد والبروشور والكتالوج.

Erabco logo design: Process overview
Erabco logo design: Research
Erabco logo design: Keywords (grid notebook)
Erabco logo design: Sketching (grid notebook)
Erabco logo design: Building the mark: excavator bucket and check mark
Erabco logo design: Final logo, construction and colours
Erabco logo design: Arabic and English versions
Erabco logo design: Mockup, business cards (dark)
Erabco logo design: Mockup, business cards (concrete)
Erabco logo design: Mockup, letterhead on desk
Erabco logo design: Mockup, letterhead in hands
Erabco logo design: Mockup, bifold brochure
Erabco logo design: Mockup, flyer and brochure design
Erabco logo design: Mockup, open catalog
Erabco logo design: Mockup, catalog pages on desk