Mahmoud Nasr Blog
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White Space in Design: Negative Space, Breathing Room and Positive/Negative Space in Layouts, with Famous Examples Analysed
White space in design explained: what white space and negative space are, positive vs negative space (figure and ground), active and passive, macro and micro…
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Texture in Design: Types of Texture, What They Make Us Feel, and How Great Artworks, Posters and Brands Use Them
Texture in design explained: what texture is, tactile vs visual texture, its properties, natural, man-made, simulated, abstract and invented textures, texture vs pattern, the psychology…
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Shape in Design: Types of Shapes, What They Mean, and How Great Posters, Logos and Social Media Designs Use Them
Shape in design explained: what a shape is, its properties, all the types of shapes (geometric, organic, abstract, positive and negative, implied), the psychology of…
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Line in Design: Types of Lines, What They Mean, and How Great Posters, Logos and Social Media Designs Use Them
Line in design explained: what a line is, its properties, all the types of lines (horizontal, vertical, diagonal, curved, spiral, zigzag, implied and more), the…
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The Golden Ratio in Design: What It Is, Its Real History, and How to Use It in Logos, Layouts, Websites and Every Design Field
The golden ratio (1.618) explained for designers: what it is, its real history from Euclid and Fibonacci to Pacioli and the name “golden section”, the…
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Types of Design: Every Design Field Explained, from Print and Branding to UI/UX, Motion, Concept Art and AI
Every type of design explained, in the order they appeared: print, editorial, branding and logo design, advertising, packaging, typography, illustration, information design, web, UI, UX,…
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The Principles of Design: A Complete Guide to Balance, Contrast, Hierarchy, Gestalt, Grids, Typography and Context
A complete guide to the principles of design: the elements, balance, contrast, emphasis, hierarchy, alignment, proximity, repetition, rhythm, movement, white space, scale, unity, Gestalt, grids,…
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When to Say No as a Designer: Rushed Deadlines, Unreasonable Requests and How to Protect Your Process Without Burning Bridges
When to say no as a designer, and how: handling rushed deadlines, scope creep, spec work, unreasonable manager requests and unethical briefs, with a simple…
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How to Present Your Design Work: Win New Clients, Keep Current Ones, and Choose the Right Channels
How to present your design work to prospective and current clients: curating a portfolio, writing case studies, presenting concepts live, keeping clients after delivery, and…
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Art vs Design: What Is the Difference? A Journey Through History, Schools and Design Theories
Art vs design explained through history: from ancient Egypt and the Renaissance to Arts and Crafts, Art Nouveau, the Bauhaus, the Swiss Style, postmodernism and…
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Exhibition Booth Design: How to Plan Event Graphics from the First Sketch to the Big Screen
A practical guide to exhibition booth design and event graphics: the brief and venue rules, neighbouring booths, zoning and visitor flow, sketch to 3D, logo…
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Good Logo Design: The Qualities, the Types, and Why Every Logo Needs a Concept
What good logo design really means: the five qualities every logo needs, the 7 types of logos and when to use each, the technical specs,…